WildWash has officially been ranked the #1 Ethical Pet Grooming Brand in the UK, achieving an outstanding GSG Ethical Score of 98 and once again securing Ethical Accreditation.
For dog owners searching for an ethical pet grooming brand they can genuinely trust, this independent recognition confirms what WildWash has stood for from the very beginning: transparency, responsibility and uncompromising formulation standards.
The ranking, published by The Good Shopping Guide, evaluates brands across strict ethical criteria including environmental impact, animal welfare, supply chain responsibility, corporate governance and ingredient transparency.
With a score of 98, WildWash stands significantly ahead within the sector. Public comparisons show other established brands scoring around 65 and without Ethical Accreditation.
The difference is independent, measurable and publicly verified.
As a leading ethical dog shampoo UK brand, WildWash formulates every product with integrity at its core.
Our commitment includes:
• Full ingredient transparency on every product
• 100% pure essential oils
• No parabens, phthalates, phosphates, petrochemicals, sulphates or PEGs
• Cruelty-free dog shampoo formulations with no animal testing
• Responsible and ethical business practices throughout our supply chain
In a market where “natural” claims are common, independent ethical scoring provides real accountability. A GSG score of 98 demonstrates leadership in ethical pet care UK, not just marketing language.
Over the years, we have seen a real shift in how dog owners choose their grooming products. More and more people are taking the time to look at ingredients, ask questions, and think about how products are made. And rightly so. Our dogs are family — what we use on their skin should be as carefully chosen as what we use on our own.
For us, ethical accreditation has never been about a badge. It has always been about accountability — being open about what goes into every bottle, how it is sourced, and the standards we hold ourselves to behind the scenes.
The clear difference in scoring between WildWash and other well-known brands is not about competition — it is about raising standards across the industry. It shows that transparency can be measured, and that integrity leaves a footprint.
If you would like to review the full independent rankings and see how brands compare, you can do so via The Good Shopping Guide:
And if you would like to learn more about our formulations, ingredients and the principles that guide us every day, please visit our website:
We remain deeply committed to creating products that reflect the care, honesty and responsibility our dogs deserve — today and for many years to come.
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