B-Corp Certified
Now that we’ve achieved B Corp certification, we’re more dedicated than ever to balancing people, the environment, and profit in everything we do. For us at WildWash, this milestone is a reflection of our commitment to driving positive change and making responsible decisions every step of the way.
What is B-Corp?
B Corp certification is awarded to businesses that meet high standards of social and environmental performance, accountability, and transparency. Unlike traditional companies focused solely on profit, B Corps are committed to creating positive impacts on society and the environment. Achieving certification involves a rigorous assessment by B Lab, covering areas like worker treatment, environmental impact, and community engagement, and requires a legal commitment to balancing profit with the interests of all stakeholders.
Why B-Corp for WildWash?
01
Aligning Our Values with Our Mission
Becoming B Corp certified ensures that WildWash is held accountable to the same high standards we’ve always believed in—prioritising people, planet, and pets equally. This certification solidifies our commitment to ethical business practices, sustainability, and positive impact.
02
Transparency and Trust
As a B Corp, we’re committed to complete transparency and accountability. It’s not just about what we make, but how we make it—from sourcing natural ingredients to fair treatment of everyone in our supply chain. B Corp certification gives our customers confidence that WildWash truly walks the talk.
03
Community of Like-Minded Businesses
Joining the B Corp movement means we’re part of a global community of businesses that share our values of balancing profit with purpose. We believe WildWash can have an even greater positive impact by collaborating with others who are also dedicated to driving social and environmental change.
Company Purpose Statement
Our purpose is to improve the health and wellbeing of pets while helping to protect the environment for future generations. We believe that business should be a force for good by creating products that support animal welfare, reduce environmental impact, and contribute positively to society.
We are committed to developing high-quality, effective products using responsible ingredients, sustainable materials, and ethical manufacturing practices wherever possible. We continually seek opportunities to reduce waste, minimise our environmental footprint, and encourage more sustainable choices throughout our business.
Our purpose is embedded into our business strategy and guides our decisions across product development, supplier selection, operations, customer relationships, and long-term investment. We strive to create value not only for our shareholders but also for our customers, employees, suppliers, local communities, and the environment.
To achieve this purpose, we commit to:
• Producing products that promote the health and wellbeing of pets.
• Prioritising sustainable and responsibly sourced ingredients and packaging.
• Reducing waste and continuously improving our environmental performance.
• Supporting ethical supply chains and responsible business practices.
• Operating with transparency, integrity, and accountability.
• Measuring and improving our social and environmental impact alongside our financial success.
We believe that caring for animals and caring for the planet go hand in hand, and we are committed to making decisions that create lasting positive impact for both.
Our Milestones So Far
WildWash is the first natural pet cosmetic brand to list all their ingredients on their labels
We received Ethical Accreditation
We created our own Refill Scheme that promotes sustainability
Our products have been recognised as not being tested on animals
First company in the world to launch a recycled spray pump
WildWash is b-corp certified!
Using new innovation we launched natural anti-bacterial gels and sprays
Sustainability at WildWash
