If you’ve ever watched your dog gleefully rolling in the mud, grass, or something even worse, you’ve probably wondered: Why do they do this? More importantly, how can I stop it? The good news is, the secret may lie in how you groom them. With WildWash, you may find that your dog rolls less—and if they do, our shampoos will make sure they’re fresh again in no time!

WHY DO THEY DO THIS?

Rolling in the mud (or worse) is a natural instinct for many dogs, and it often serves a purpose. Some dogs roll to mask their own scent, a behaviour inherited from their wild ancestors who needed to blend in with their surroundings for hunting or protection. Others do it simply because it feels good! The texture of dirt, grass, or even something smelly can be stimulating and enjoyable for them.

However, frequent rolling—especially after a bath—might indicate that your dog is uncomfortable with the scent left behind by their grooming products. Many shampoos contain strong artificial fragrances that overwhelm a dog’s keen sense of smell, prompting them to roll in dirt or grass to regain a more natural scent. This instinctive response can lead to an endless cycle of washing and rolling, frustrating pet owners everywhere.

THE WILDWASH DIFFERENCE

WildWash shampoos take a different approach. Instead of masking odours with overpowering scents, our formulas work in harmony with your dog’s natural balance. They cleanse effectively while leaving behind a fresh, subtle scent that won’t trigger the urge to roll. The result? A clean, happy dog who’s less likely to dive headfirst into the nearest mud patch after bath time.

And when your dog’s coat is in balance, it’s not just at home that you’ll notice the difference—it’s on adventures, too. Whether you’re heading off on a countryside escape, hiking through woodlands, or enjoying a dog-friendly getaway with PetsPyjamas (where your dog always travels free!), you’ll find that a well-groomed pup is more comfortable, less likely to roll, and easier to freshen up after outdoor adventures. And if they do find the muddiest spot possible? WildWash ensures there’s no need to stress.

For new Pets Pyjamas customers booking a holiday through PetsPyjamas for the first time, you can enjoy £25 OFF your next trip over £250 with the code WILDWASHWELCOME—so you and your pup can explore, roll, and roam without a worry!